Q&A With Heidi ZakHeidi Zak (left) and Ra'el Cohen, founders of ThirdLove. With so many shapes, sizes, and needs, the process of creating a flawless bra bubbled up a number of challenges, one of which was moving beyond the brick and mortar experience and developing better bra sizing and fit without ever meeting the woman in person.
None of us really agreed with it from the beginning.” Plus, the company had just come out with another campaign celebrating women's individuality with the slogan To each, her own.” It was like ‘what if a woman wants to be in the show or watch it, why are we telling them what to do?'” a source we'll call Kate said.
Using her experience in both retail and tech, Heidi co-founded ThirdLove in 2013 with the mission of building a better bra, one that fit perfectly and instilled confidence in the woman wearing it. Featured in Forbes, Fast Company, CNBC, and Fortune, Inc., ThirdLove is consistently hailed for both its innovation (half-cup sizes!) and commitment to inclusion and diversity.
Provider of lingerie and underwear designed to offer the perfect fit for every company's lingerie comes in 78 sizes which are 40 more than traditional brands, enabling women of every shape to get their desired underwear size that are free from lousyness and bad fits.
That's something that really resonated with me, and when you think about how that applies to the company here, I think I also have expectations that people ask a lot of questions, own their own journey… And I think those are really important pieces of running a successful business as well.
THE entrepreneurial story of Heidi Zak was born out of a frustration she felt in common with millions of women across the world, when shopping for bras; or more accurately, the time-consuming difficulties in shopping for and finding a correctly sized bra.
Our team in Chico are experienced fit stylists who consult with our customers on their particular bra fit issues. First, they wanted an online brand that enabled women to shop Heidi Zak from comfort and security of their home. She was proposing an ecommerce company solving a pain point few VCs intrinsically get: How horrible bra shopping is for most women.